Global Mobile Trends and Enablers: Current State and Future Outlook

7 Mins read

The 12 months 2011 turned into Yarlesac marked with greater innovations and tendencies inside the cell space than ever before. With wholesome boom costs recorded in 2011 and optimistic predictions for the next few years, 2012 looks like the yr of even extra interesting mobile tendencies. A big selection of things contributed to the worldwide increase of mobile packages (apps) in 2011. Among them are the advancement of network technology, reduced mobile facts usage charges, expanded utilization of smartphones, restructuring of the revenue-sharing styles, and a drastically multiplied full or partial subsidy of apps via mobile advertising alternatives.

According to the Mobile Stats and Facts 2011, of the sector’s 4 billion cell telephones in use, around 1.1 billion have been smartphones. In Q1 2011, the global mobile telephone market ballooned with a 19.8% increase in price year-over-year due to a vast rise in phone shipments. As anticipated via IDC’s Worldwide Mobile Phone Tracker, carriers shipped 371.8 million units in Q1 2011 as compared to 310.Five million units in Q1 2010. In North America, the mobile phone marketplace was saved front and middle by Apple’s iPhone and HTC Thunderbolt. Even in Western Europe, it becomes ruled particularly through new gadgets from HTC, Samsung, and Sony Ericsson. On the worldwide scale, Nokia took the main position in terms of cargo volumes and marketplace proportion (despite the latter dropping from 34.7% to 29.2 % year-over-12 months), observed via Samsung. Apple maintained its spot #4 on IDC’s list of Top Five Mobile Vendors.


The breaking information of 2011 turned into the launch of the partnership between Nokia and Microsoft and regained floor lost to the iPhone and Android-primarily based devices. The new strategy means Symbian and MeeGo, Nokia’s present telephone running systems, maybe progressively sidelined. Symbian is currently being converted right into a “franchise platform,” whilst “MeeGo will region increased emphasis on longer-time period market exploration of next-technology gadgets,” in keeping with the organization declaration. However, Nokia still expects to promote about 150 million more Symbian devices in the destiny.

Regarding the general cell utilization styles of 2011, 61% of human beings mentioned the usage of their mobile devices to play video games, 50% – to do a web search, 49% – to get entry to social media, 36% – to study information and 33% – for preferred leisure purposes. In 2011, over 0.33 of Facebook’s six hundred million consumer base used Facebook cellular apps, 50% of Twitter’s one hundred sixty-five million consumer base used Twitter Mobile and over 2 hundred million YouTube views took place on cell devices each day. Overall, 30% of all cellphone proprietors accessed their social media debts via cell browsers in 2011.

In 2011, many massive manufacturers started blending cellular technology with their business goals to increase their presence in at least one of the pinnacle app shops. This has opened up new horizons for already booming mobile apps markets and growing new venues for similar market development. On the opposite hand, most brands did no longer intend to monetize their apps and simplest used them as an add-as much as their brand equity. Last 12 months, the Apple App Store remained the general leadership and the “save of desire” for each brand and customer. On the other hand, Android Market has gained a widespread floor with 50% of the worldwide brands who prefer to publish their apps in it during 2011. The newly delivered Amazon App Store has won 14% of the emblem mobile apps’ guides in the best 3 months of being around.


The global mobile app marketplace changed into anticipated at $6.Eight billion in 2011, in keeping with Markets & Markets, a US-based totally studies company. It is anticipated to develop steadily to reach $25 billion over the subsequent 4 years, with the Apple App Store accounting for 20.Five% of the overall revenues.


According to iSuppli, an IHS-owned marketplace studies company, the collective revenues from Apple, Google, Nokia, and Blackberry app shops grew around 78% in 2011 from 2009 and are expected to reach $eight.3 billion in 2014. In 2011, Apple held the most important cell apps market proportion in phrases of the revenue generated. However, in terms of cellular app downloads, Android outpaced Apple in keeping with the facts from ABI research.

Eight Trends That Ruled The Global Mobile Market In 2011

1. Near Field Communications (NFC) Technology

In 2011 Sprint Nextel joined forces with a selection of handset makers and generation companies to enforce NFC fee systems. Google used VeriFone Systems and ViVOtech software programs to run the test carrier in five US towns. The Google NFC-enabled services allowed consumers with especially ready phones walking on Google’s Android OS to pay for goods and redeem coupons with their handsets at NFC-geared-up coin registers.

2. iPhone 4S

Many anticipated Apple to introduce its subsequent-generation iPhone five in the 2011 “Let’s Talk iPhone” event. Instead, Apple unveiled its iPhone 4S, the “smartest” telephone ever. Equipped with an eight-megapixel digicam, iCloud talents, and Sprint network get admission to it, it comes with effective voice recognition software and different innovative capabilities. Apple has sold over 4 million of its iPhone 4S gadgets in just three days after the reliable launch.

3. QR Codes

2011 was the 12 months of large two-dimensional brief reaction (QR) codes in digital and print advertising campaigns. When a coded picture is captured with the aid of a cell tool or a pill, the consumer gets immediate access to an abundance of logos/product facts. With QR codes, businesses have a miles higher danger to less difficulty and quickly attain their target audience and stakeholders.

4. Increased cell gaming

Games had been the most popular sort of apps among phone users in 2011. According to the trendy Report by using Nielsen, the ultimate year many smartphone owners have been prepared to without a doubt pay for cell video games – more than they might look for another app category

5. The Cloud

In 2011, Apple brought its enormously predicted iCloud provider to store songs, photographs, apps, and more and push them robotically to all the usstorees via a wireless era. Google launched pusher song Cloud provider allowing users to upload their track libraries and circulate them from cellular gadgets and PCs. With those and different Cloud offerings to be had, more cellular apps are expected to move to the Cloud within the near future and be accessed and carried out immediately from the Cloud through a cell net browser interface. To facilitate this modification, numerous technology is already used. For instance, HTML5 is used to permit caching at the handset and avoid fluctuations in-network service transport.

Additionally, in 2011 a few mobile solutions supplied incorporated cellular browsers to permit direct entry apps from the writer’s web ve touring app shops. It means that both app builders and publishers can interact without delay without involvemenremovering profits with any third-birthday party app stores.

6. 4G Technologies

In 2011, every cell service introduced its plans to replace their networks with numerous faster cellular information technology, including HSDPA, HSPA+, and 3GPP LTE. The companies’ funding in better speeds and higher bassist the enterprise in holding up with theincludiincluding, Internet throughout 2012. Many mobile devices already shipped in 2012 are 4G-enabled, even though they nonetheless truely connect to 3G and EDGE networks.

7. Augmented reality

Augmented truth (AR) refers back to adding a PC-assisted contextual layer of data over the real international, developing a more suitable or augmented reality. Although distinctive forms of AR consisting of head-installed shows had been around for over 30 years, in 2010 and 2011, AR evolved from being a cool system at the periphery of visualization and graphics technologies to a primary participant in the era panorama the improved bandwidth and adoption of smartphones.

AR proliferates unexpectedly into diverse domains from training to tourism/traveling to video production and many others. Many AR apps, including Layar, use GPS positioning and geo-tagging to annotate existing areas with an overlay of records and 3-d images and characters.

8. Mobile advertising

According to Stephanie Baghdassarian, Research Director at Gartner, “Mincludingsing I,s now identified as an opportunity for brands, advertisers and the public to engage purchasers in a centered and contextual way, improving returns.” In 2011, cellular advertising and marketing budgets were set to boom exceptionally across diverse classes and regions. The international cellular commercials marketplace generated around $three.Three billion in 2011, greater than double the $1.6 billion generated in 2010.

Mobile Market Expectations For 2012

In 2012 we were able to see most possibly:

  • – Increased investments in the NFC era across handset makers and companies
  • – Improved in-app billing safety
  • – More area-based totally mobile commerce solutions permitting users to test into a store to alert a store in their presence or to add gadgets to a buying cart simply by using taking their image or their bar codes photo within the physical save
  • – LTE 4G as a mainstream era in North America and Western Europe
  • – iPads and capsules persevering with to update PCs as a commercial enterprise device of preference
  • – Apple iPad three and long-awaited iPhone five with more desirable functionalities accommodating the excessive-velocity LTE community and NFC era
  • – Enhanced social sharing due to the smartphones’ increase
  • – Extended cell seek to allow clients to have interaction with effects together with putting an order at once from the cell smartphone, booking a price ticket, or making a inn reservation
  • – Gamification is the remaining manner of attracting a new generation of customers targeted on converting their normal stories into sport-like pursuits
  • – More object popularity (OR) apps allowing customers to song their surroundings for unique items of interest
  • – More unified verbal exchange (UC) customers for mobile immediately messaging furnished through over-the-top provider companies, which include Skype
  • – More effective cell electronic mail solutions via a series of era improvements permitting low-fee mobile extensions to current electronic mail services (Gartner expects cell e-mail users to account for 10.6% of the worldwide cellular consumer base by way of 2014)
  • – More groups growing a strategic method closer to their cellular service delivery and differentiation (smartphones vs. tablets)
  • – Tablet trade (T-commerce) and e-pockets as new buzz phrases
  • – Strategic partnerships between cell vendors and popular video providers like YouTube or Vimeo to allow users to replicate their online behaviors on their mobile gadgets
  • Viktor Bogdanov
  • PR Manager
  • Ciklum

About Ciklum:

Ciklum is a Danish revolutionary IT outsourcing agency specializing in nearshore software development in Eastern Europe, Ukraine, and Belarus. Ciklum’s unique enterprise model merges the human detail with IT to no longer best assist businesses to develop but provide ongoing assets that preserve growth with the power to scale up or down as markets shift. Established in 2002, Ciklum employs greater than 1,500 IT specialists with greater than a hundred and fifty worldwide clients’ own software program development teams.

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