When it comes to grabbing attention on the Internet, or anywhere else for that matter, visuals are everything. Getting creative with your website’s design, with colors, fonts, headers, footers, and the like, will go a long way in gaining more viewers and keeping them. Following these simple tips will make a night-and-day difference in any website.
Fonts
Changing the font is one of the simplest yet effective ways to improve a website’s appearance. With the sheer number of fonts available, one can tailor their website’s text to any theme or topic. Google Web Fonts is a great place to check out for those who want a larger variety of fonts. Certain fonts are good at grabbing attention.
Textures
Textures are equally as effective in increasing the attractiveness of websites. SubtlePatterns offers quite a variety of different textures. Adding texture to a website makes it seem more real and perhaps even credible. In theory, people tend to believe in 3D visuals rather than 2D ones because most reality is three-dimensional. Aside from that, textures greatly increase the variety of atmospheres or themes that one can integrate into their website.
Themes
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If you want to make your site more beautiful and memorable, choose a theme. There are lots of ways to do this, and it doesn’t have to be hard. Your theme could be simple, but even a memorable and pleasant photo will keep people coming back to your site.
White Space
White space, defined as the space between images, words, and similar items, is neither a good nor a bad thing. However, websites that crumble everything together, leaving very little white space, may overwhelm and discourage certain viewers, especially those who are not very “technically inclined.” On the other hand, too much white space can make a website look plain and boring, so it’s important to find the right balance.
Icons
Icons are labels that can be used for different parts of a website, such as “menu.” They usually have no words and are entirely visual. Icons can also be used simply for decoration. Fortunately, there are countless free icon sets on the internet. Also, make sure to keep a balance while using icons. Too many icons make a website look confusing and scrambled, while very few add nothing to its appearance. Having appropriate icons is important as well. For instance, one wouldn’t want food-related icons on their apparel website.
Create a Color Scheme
Creating a color scheme involves designing a website where all colors are similar or related in some way. Many make the unfortunate mistake of using every color they can on their website, making it look inconsistent. What defines “consistent” is entirely up to the website owner, but it ensures some uniformity.
Reminder
There are hundreds of different ways, both simple and complex, to make your website visually stunning. Starting with simple tips will slowly acclimate one to move on to more advanced, complex changes.
