E-Commerce Website Design Trends of 2018

3 Mins read

As evident by the numbers, the e-trade marketplace has grown especially through the years. Moreover, it’s miles a fast-developing marketplace with faster-converting tendencies, which one desires to evolve to fetch the most outcomes. E-commerce that once started with the sale of a handful of merchandise now encompasses every possible product. From books to electric systems – the entirety may be bought online. Until some years, returned e-trade turned into something that became carried out using laptops and computer; however, the beyond few years have seen an increase in mobile gadgets to purchase from e-trade sites. This has made it necessary for online agencies to have a cellular-pleasant version of their website. Cellular pleasant-commerce internet site development is on the upward push. Besides using cellular websites, there has additionally been a rapid increase in the use of cell apps. All these factors have contributed to e-trade becoming a main part of the retail panorama. The developing importance of e-commerce allows us to study the top 7 e-commerce website design traits for this yr.

Mobile-pleasant layout

Considering how vital cell devices have ended up, it is not a marvel that a cellular-friendly website design is one of the most crucial e-commerce tendencies this yr. As said above, the upward thrust in m-commerce has made it essential for commercial enterprise proprietors to provide you with a responsive layout to their site. A responsive design adapts to distinct cell gadgets and removes the want to expand x no. Of designs for x no. Of cell devices.

Use of templates

In 2014, Google released its “Material Design” motif, which’s a template used for developing Android Apps. An increasing number of e-commerce websites are using the same layout ideas that “Material Design” is based on. Using the “Material Design” motif would not imply that your website will be identical to others, as there is a lot of scope for personalization.

ECommerce Website

Efficient loading and layout

Efficient loading and layout of the website, especially inside mobile devices, ought to be a chief issue amongst builders. This way that once a user opens the internet site, that what is essential should load first. In the case of e-trade websites, it’s miles product-list. So, as opposed to loading 100 merchandise on one page, builders must consciousness of loading 10 merchandise according to a page and load subsequent units of 10 if the consumer scrolls down further. One ought to be aware that e-trade websites that load without problems on the cell will enchantment greater to the users than those that take a lot of time to load.

Use of hamburger menus

Another fashion this 12 months will be the increase in the use of hamburger menus. Hamburger menus are typically described with the aid of three horizontal traces, and they offer a convenient way to cover or reveal the menu as vital. This important characteristic of the hamburger menu makes the website online easier to navigate. The easier it’s far to navigate the website online, the extra attractive it’s far to the customers.


This yr will even see a multiplied use of cinematographers on e-trade websites. Cinematographers are the halfway point between a lively GIF and a static image. It normally consists of an image with lively text over it, although a part of the photograph may be animated in some cases. Cinematographers are less complicated to load on mobile as compared to gifs. This is because when a sequence of GIFs is introduced to a page, the information requirement or the weight time is going up notably.


Websites adapting to specific devices isn’t any news, but in the destiny web sites may additionally adapt to the user themselves. For example, as in step with the age or the net hobby of the user, the website might be in a position to reveal some factors more prominently than the others. In other phrases, the website would be capable of re-order itself.

The website elements could also shift both to the left or the proper dependiwebsite’s elements could also or right-exceeded. For individuals who are color-blind, the website online may also alter its color palette.

Use of grid format

The use of grids in e-commerce websites is one of the only but powerful types of layout. Grids use the available space successfully and also are smooth to navigate. A developing fashion this year could be e-trade websites adopting the grid format, however, putting off the borders, for this reason allowing the grid to combination into the relaxation of the page.

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